PROLITE is a family owned business, led by owner, Neil Friedenberg – himself a 5.0 player. They manufacture pickleball paddles and other products along the scenic shores of Lake Michigan in Port Washington and Milwaukee, Wisconsin. A strong dedication to the sport and a solid Midwestern work ethic were founding principles that continue to drive their growth forward.
Prolire produces paddles geared for a variety of player types, made from the best, most durable materials available, supported by stellar customer service, and backed with a solid warranty and distinct identity. PROLITE never backs down from being different. In fact, they embrace it. The "Be a leader, not a follower" mentality is embedded in every ounce of our identity and it shows in the distinct feel and look of their PROLITE line of products starting with pickleball paddles.